Sunday, September 19, 2010
Small Product Assignment 2 - Blog Research
Small Product Assignment 2
Task: Select a small product category and photograph the products in a consistent style. We are required to shoot four different products within the category that addresses the individual characteristics of each product.
Product: Spirits
Concept: Each of the four products will be photographed in a consistent similar style but each will have some sort of indicator as to the taste of the product.
Examples:
http://www.drinksmart.com/cs/the_drink_smart_story
This photograph is a good example of the lighting I would like to use.
Task: Select a small product category and photograph the products in a consistent style. We are required to shoot four different products within the category that addresses the individual characteristics of each product.
Product: Spirits
Concept: Each of the four products will be photographed in a consistent similar style but each will have some sort of indicator as to the taste of the product.
Examples:
http://www.drinksmart.com/cs/the_drink_smart_story
This photograph is a good example of the lighting I would like to use.
This photograph has a similar concept to how I intend to create a sense of taste this image visually shows a popular drink that can be made using their product.
Lighting Ideas: To keep my photographs consistent across all four images I will using similar lighting techniques, camera angels and themes. I intend to use a direct view of the product so the camera will be in line with the object. Lighting will be simple using one spotlight with a gel to light and colour the background. I will use a long soft box light to the side of the bottle to illuminate the length of one side. A reflector or a diffused light on the other side will add some fill light to give detail to both sides. Back light may be needed if shooting a black product against a black background in order to separate the product from the background.
At this stage I will be using either white or black backdrops to suit the product. Other objects that relate to each product may be out of focus in the background to give some hint into the product. For example if I shoot 'Malibu' as one of my Spirit products I may have some coconut somewhere in the image to give an indicator of taste.
Diagram:
Diagram:
Original Image taken from below. Changed to suit the requirements of my lighting set up.
http://www.lightingdiagrams.com/dia/auhopu/LD0061-patient-mom
Lighting Deconstruction:
http://techliberation.com/2009/04/27/uncork-new-jersey/
This photograph of a wine bottle has a white background lighted quite high key to blow it out possibly for the purpose of deep-etching for a catalogue/brochure. It has a long light most likely a soft box to the front left side to give it that reflected light area on the side. There is either a reflector or maybe a diffused light source on the other side to keep the lighting consistent across the bottle.
Lighting Deconstruction:
http://techliberation.com/2009/04/27/uncork-new-jersey/
This photograph of a wine bottle has a white background lighted quite high key to blow it out possibly for the purpose of deep-etching for a catalogue/brochure. It has a long light most likely a soft box to the front left side to give it that reflected light area on the side. There is either a reflector or maybe a diffused light source on the other side to keep the lighting consistent across the bottle.
Small Product Assignment 1 - Blog Research
Small Product Assignment 1
Task: To create two photographs with the intent to combine the to make a product advertisement. One photograph must be of the product and the other is to be of a person that references the product in some way. Another image of a logo will also be combined to the final product.
Product: Perfume
Concept: Perfume advertisements are aimed to make the viewer think that if you wear this perfume you will feel differently about yourself. eg. More confident, sexy, beautiful, elegant and so on.
For my product shoot I intend to recreate a perfume advertisement typical to what we see everyday in magazines, on posters and commercials. I want to pick the theme of feeling confident and happy about yourself with a little bit of a magical element.
Below are some examples of the perfume I will be using.
http://thegloss.com/fashion/marc-jacobs-lola-eau-de-pafum/?utm_source=splendicity&utm_medium=web&utm_campaign=b5hubs_migration
http://www.discountperfume.com.au/
Lighting Set Up for Product: I will be using a white background and surface to create a deep-etched photograph to allow it to be easily transferred to the image of the person. So basically the set up I will be using includes lighting the background with two lights with possibly diffusers in front of them, have a large soft box over top and a soft box on either side to get a even lighting set up. When shooting I will assume that my lighting set up may vary slightly depending on the shape of the bottle. For instance if it is a tall long bottle I may switch one of my side soft boxes to having a longer head on it.
Diagram image originally taken from below website but it has been altered to what my lighting set up will require.
http://blog.dubtastic.com/2010/04/28/product-photography-post-processing-video/
Lighting Set Up for Model: I intend to use a soft lighting set up that will give the model's skin a very natural look. I want to use a hair light to create something a little bit more interesting. I will be lighting the model from the side and using a reflector on the other side to keep the detail there. The coloured dots represent my background which is discussed below.
Diagram:
Original diagram from : http://bo-ching.blogspot.com/ Has been adjusted to suit my lighting requirements.
Background: I want to keep my background quite simple at this stage I think I will be using a soft white background but also plan to try a darker one too. To add some interest and continue on with my colourful and feminine theme I want to use colourful lights behind the subject to create a bokeh effect as shown below.
http://yayeveryday.com/post/65
Props/Equipment:
- Perfume
- Wardrobe
- Fairy Lights
- Camera Gear
- Studio Lights
Colouring: To create a feminine quality to the advertising of the product I will be using all pastel colours to give the photograph and product a very girly feel. The photograph should be very colourful advertising a feel 'good' element to selling the product.
Other factors: I currently a make up artist and hair dresser who I have worked with before that would be interested in assisting with the shoot to give it a more professional touch. Also waiting confirmation on a model.
Examples:
http://blog.squa.re/2009/11/08/scarlett-johansson-is-the-dolcegabbana-%E2%80%9Crose%E2%80%9D/
http://www.mimifroufrou.com/scentedsalamander/2007/08/index4.html
Task: To create two photographs with the intent to combine the to make a product advertisement. One photograph must be of the product and the other is to be of a person that references the product in some way. Another image of a logo will also be combined to the final product.
Product: Perfume
Concept: Perfume advertisements are aimed to make the viewer think that if you wear this perfume you will feel differently about yourself. eg. More confident, sexy, beautiful, elegant and so on.
For my product shoot I intend to recreate a perfume advertisement typical to what we see everyday in magazines, on posters and commercials. I want to pick the theme of feeling confident and happy about yourself with a little bit of a magical element.
Below are some examples of the perfume I will be using.
http://thegloss.com/fashion/marc-jacobs-lola-eau-de-pafum/?utm_source=splendicity&utm_medium=web&utm_campaign=b5hubs_migration
http://www.discountperfume.com.au/
Lighting Set Up for Product: I will be using a white background and surface to create a deep-etched photograph to allow it to be easily transferred to the image of the person. So basically the set up I will be using includes lighting the background with two lights with possibly diffusers in front of them, have a large soft box over top and a soft box on either side to get a even lighting set up. When shooting I will assume that my lighting set up may vary slightly depending on the shape of the bottle. For instance if it is a tall long bottle I may switch one of my side soft boxes to having a longer head on it.
Diagram image originally taken from below website but it has been altered to what my lighting set up will require.
http://blog.dubtastic.com/2010/04/28/product-photography-post-processing-video/
Lighting Set Up for Model: I intend to use a soft lighting set up that will give the model's skin a very natural look. I want to use a hair light to create something a little bit more interesting. I will be lighting the model from the side and using a reflector on the other side to keep the detail there. The coloured dots represent my background which is discussed below.
Diagram:
Original diagram from : http://bo-ching.blogspot.com/ Has been adjusted to suit my lighting requirements.
Background: I want to keep my background quite simple at this stage I think I will be using a soft white background but also plan to try a darker one too. To add some interest and continue on with my colourful and feminine theme I want to use colourful lights behind the subject to create a bokeh effect as shown below.
http://yayeveryday.com/post/65
Props/Equipment:
- Perfume
- Wardrobe
- Fairy Lights
- Camera Gear
- Studio Lights
Colouring: To create a feminine quality to the advertising of the product I will be using all pastel colours to give the photograph and product a very girly feel. The photograph should be very colourful advertising a feel 'good' element to selling the product.
Other factors: I currently a make up artist and hair dresser who I have worked with before that would be interested in assisting with the shoot to give it a more professional touch. Also waiting confirmation on a model.
Examples:
http://blog.squa.re/2009/11/08/scarlett-johansson-is-the-dolcegabbana-%E2%80%9Crose%E2%80%9D/
http://www.mimifroufrou.com/scentedsalamander/2007/08/index4.html
Week 8 - Lesson 7 : 6.9.2010 - Product Surprise Workshop
Tethered Capture
You will need:
- Digital camera
- Computer
- USB or firewire cable
- Camera control and camera capture software
- Processing Software
Advantages
- Larger image to view
- Automated downloading and archiving
- On the fly adjustments
Canon DSLR comes with:
- EOS Viewer utility
- EOS Capture (controls camera and capture)
- Photostitch
- Digital photo Professional (Process and Archieve)
To tether you will need EOS Capture and digital photo professional
Product Surprise Workshop
Purpose: Expand our understanding of product lighting with a specific product and a group unrelated items that must be put together in a shoot.
Equipment: DSLR, Lighting, Studio Equipment, Products and Props
Product 1: Woden Box
Challenges:
Product 2: Cars
Challenges
You will need:
- Digital camera
- Computer
- USB or firewire cable
- Camera control and camera capture software
- Processing Software
Advantages
- Larger image to view
- Automated downloading and archiving
- On the fly adjustments
Canon DSLR comes with:
- EOS Viewer utility
- EOS Capture (controls camera and capture)
- Photostitch
- Digital photo Professional (Process and Archieve)
To tether you will need EOS Capture and digital photo professional
Product Surprise Workshop
Purpose: Expand our understanding of product lighting with a specific product and a group unrelated items that must be put together in a shoot.
Equipment: DSLR, Lighting, Studio Equipment, Products and Props
Product 1: Woden Box
Challenges:
Product 2: Cars
Challenges
Week 7 - Lesson 6 : 30.8.2010 - Workshop: Product Lighting
Workshop - Product Lighting
Task:
1. Shoot a wine bottle on a white table-top/bloack with a white seperately lit background.
2. Shoot a camera on a table-top/bloack with a grey surface and a grey seperately lit background.
Task:
1. Shoot a wine bottle on a white table-top/bloack with a white seperately lit background.
2. Shoot a camera on a table-top/bloack with a grey surface and a grey seperately lit background.
Week 6 - Lesson 5 : 23.8.2010 - Short Studio Workshop
Short Studio Workshop
Objective: Photograph your mobile phone.
How:
Photographs:
Objective: Photograph your mobile phone.
How:
Photographs:
Week 5 - Lesson 4 : 16.8.2010 - Product Photography
Product Photography
Learnt about small product lighting and had a practice at lighting small objects
- Simple set ups
- Often the same lighting is used
- Deep etch
Small Product Techniques
Backgrounds
- Colour that compliments product
- Very dark can be hard to graduated
- Pure white loose detail
- Seamless Background
- Horizon Background
Viewpoint
- The more sides of an object visible the more it will appear 3d
- Object high in frame will appear larger than the same one low in the frame
- A horizon line to high or low will feel natural where as in the centre will be static
Lighting
- Front lighting = Flat
- Soft box above = gives a better 3d effect on the product and can graduate background
- Backlight = More 3d and high contrast but the front will be poorly lit.
Studio Data Sheet
- Camera : Canon 7d
- Lens: 24-70mm
- Lighting type: single boom flash from above
Shutter: 250thh
Incident Reading: f11
Spot of grey card: f8
Zone: v (5)
Learnt about small product lighting and had a practice at lighting small objects
- Simple set ups
- Often the same lighting is used
- Deep etch
Small Product Techniques
Backgrounds
- Colour that compliments product
- Very dark can be hard to graduated
- Pure white loose detail
- Seamless Background
- Horizon Background
Viewpoint
- The more sides of an object visible the more it will appear 3d
- Object high in frame will appear larger than the same one low in the frame
- A horizon line to high or low will feel natural where as in the centre will be static
Lighting
- Front lighting = Flat
- Soft box above = gives a better 3d effect on the product and can graduate background
- Backlight = More 3d and high contrast but the front will be poorly lit.
Studio Data Sheet
- Camera : Canon 7d
- Lens: 24-70mm
- Lighting type: single boom flash from above
Shutter: 250thh
Incident Reading: f11
Spot of grey card: f8
Zone: v (5)
Week 3 - Lesson 3 : 2.8.2010 - Electronic Flash
Electronic Flash
Lightening is a natural flash
Flash Powder
- Magnesium metal ground fine enough has the capacity to burn rapidly or explosives and produce and intense flash of light
- Early photographers used this technique to provide extra light or to ‘stop’ motion (1880’s)
- Electronic Flash created by Harold Edgerton, 1931
Flash Bulbs
- Magnesium Wire
- Powered by battery
- 1/50th sec shutter delay
- Bulbs and Magi cubes (4 bulbs)
Flash Colour Temperature
Cooler
- Mod Overcast Sky : 6500 - 8000k
- Daylight : 5000 – 6500k
- Electronic Flash : 5000 – 5500k
- Flash Bulb : 4000k
- Tungsten Studio Lamp :3200k
- Tungsten Household Lamp :2500 – 3500k
- Candle Light : 1000-2000k
Warmer
Electronic Flash Built into Camera
- Fairly low output
- Powered by camera
Portable Unit
- Powered by batteries
- Typically high output
- Sophisticated exposure control
- Multi-featured and many accessories
- Can be dedicated to camera exposure control
Electronic Flash – Monobloc
- Powered by mains supply (some with battery pack)
- Very high output capacity
- Variable output accessories eg. Umbrellas, reflectors
- Convenient for location work
- Moderately expensive
Electronic Flash : Studio Flash
- Higher output than monobloc
- Powered by mains supply
- Variable output
- Lots of accessories
- Extremely versatile, very expensive
Electronic Flash – Guide number/guide aperture
- Portable flash rated with a guide number
- Guide Number (GN) = f-number @1m @ ISO 100
- Monobloc and Studio Flash units rated with a guide aperture
- Guide Aperture (GA) = f-number @2m @ ISO 200
Inverse Square Law
Broncolor Pulso 2 Demonstration
Main Features
- Output Control – anywhere between 6 to 10. Each whole number alters the output by the equivalent of one stop.
- Symmetrical Distribution – Same power distributed between each head.
- Flash Guide Aperture : @ 2m and ISO 100 of f64 = Guide Number 128
- Modelling Light - Five settings, Proportional Mode
Lightening is a natural flash
Flash Powder
- Magnesium metal ground fine enough has the capacity to burn rapidly or explosives and produce and intense flash of light
- Early photographers used this technique to provide extra light or to ‘stop’ motion (1880’s)
- Electronic Flash created by Harold Edgerton, 1931
Flash Bulbs
- Magnesium Wire
- Powered by battery
- 1/50th sec shutter delay
- Bulbs and Magi cubes (4 bulbs)
Flash Colour Temperature
Cooler
- Mod Overcast Sky : 6500 - 8000k
- Daylight : 5000 – 6500k
- Electronic Flash : 5000 – 5500k
- Flash Bulb : 4000k
- Tungsten Studio Lamp :3200k
- Tungsten Household Lamp :2500 – 3500k
- Candle Light : 1000-2000k
Warmer
Electronic Flash Built into Camera
- Fairly low output
- Powered by camera
Portable Unit
- Powered by batteries
- Typically high output
- Sophisticated exposure control
- Multi-featured and many accessories
- Can be dedicated to camera exposure control
Electronic Flash – Monobloc
- Powered by mains supply (some with battery pack)
- Very high output capacity
- Variable output accessories eg. Umbrellas, reflectors
- Convenient for location work
- Moderately expensive
Electronic Flash : Studio Flash
- Higher output than monobloc
- Powered by mains supply
- Variable output
- Lots of accessories
- Extremely versatile, very expensive
Electronic Flash – Guide number/guide aperture
- Portable flash rated with a guide number
- Guide Number (GN) = f-number @1m @ ISO 100
- Monobloc and Studio Flash units rated with a guide aperture
- Guide Aperture (GA) = f-number @2m @ ISO 200
Inverse Square Law
Broncolor Pulso 2 Demonstration
Main Features
- Output Control – anywhere between 6 to 10. Each whole number alters the output by the equivalent of one stop.
- Symmetrical Distribution – Same power distributed between each head.
- Flash Guide Aperture : @ 2m and ISO 100 of f64 = Guide Number 128
- Modelling Light - Five settings, Proportional Mode
Week 2 - Lesson 2 : 26.7.2010 - Medium Format Cameras
Medium Format Cameras
- 120/ 220 Roll (Paper Backing)
- Film width 70 mm
- Film length 800-1600mm
- Frame Height 60mm
- Frame Width 45,60, 70, 90mm
- SLR
- TLR
- Rangefinder
- Optical Viewfinder
- Camera Types: Hasselblad, Mamiya, Bronica, Rollie, Pentax, Fuji, Fujica, Linhof, Horsman, Arca
Studio Task: In groups taking single studio portraits using one background of either white, black or grey to create each of those three shades by moving the subject and changing the lighting set up.
Workshop Revision
- Equipment
- DSLR
- Long Lens
- Tripod
- Light meter
- Incandescent Lighting – any type
- Reflectors
1. Demonstrate Rembrandt Lighting
- Lighting Ratio of 8:1
- Background separation required (hair light, background graduation etc.)
2. Demonstrate Hollywood Lighting
- Lighting Ration of 4:1
- Background separation required (hair light, background graduation etc.)
3. Any style whilst maintaining correct exposure, demonstrate adjusting the lighting only to achieve a background that is
a) Black without detail (Zone 0)
b) Mid Grey Zone (Zone V)
c) White with good detail (Zone VII)
White
Grey
Black
- 120/ 220 Roll (Paper Backing)
- Film width 70 mm
- Film length 800-1600mm
- Frame Height 60mm
- Frame Width 45,60, 70, 90mm
- SLR
- TLR
- Rangefinder
- Optical Viewfinder
- Camera Types: Hasselblad, Mamiya, Bronica, Rollie, Pentax, Fuji, Fujica, Linhof, Horsman, Arca
Studio Task: In groups taking single studio portraits using one background of either white, black or grey to create each of those three shades by moving the subject and changing the lighting set up.
Workshop Revision
- Equipment
- DSLR
- Long Lens
- Tripod
- Light meter
- Incandescent Lighting – any type
- Reflectors
1. Demonstrate Rembrandt Lighting
- Lighting Ratio of 8:1
- Background separation required (hair light, background graduation etc.)
2. Demonstrate Hollywood Lighting
- Lighting Ration of 4:1
- Background separation required (hair light, background graduation etc.)
3. Any style whilst maintaining correct exposure, demonstrate adjusting the lighting only to achieve a background that is
a) Black without detail (Zone 0)
b) Mid Grey Zone (Zone V)
c) White with good detail (Zone VII)
White
Grey
Black
Week 1 - Lesson 1 : 19.7.2010 - Introduction
Todays lesson was simply to go over the unit outline and recieve some feedback on folio from last semester. This semester we will be learning product lighting in the studio.
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