Sunday, February 20, 2011
Sunday, September 19, 2010
Small Product Assignment 2 - Blog Research
Small Product Assignment 2
Task: Select a small product category and photograph the products in a consistent style. We are required to shoot four different products within the category that addresses the individual characteristics of each product.
Product: Spirits
Concept: Each of the four products will be photographed in a consistent similar style but each will have some sort of indicator as to the taste of the product.
Examples:
http://www.drinksmart.com/cs/the_drink_smart_story
This photograph is a good example of the lighting I would like to use.
Task: Select a small product category and photograph the products in a consistent style. We are required to shoot four different products within the category that addresses the individual characteristics of each product.
Product: Spirits
Concept: Each of the four products will be photographed in a consistent similar style but each will have some sort of indicator as to the taste of the product.
Examples:
http://www.drinksmart.com/cs/the_drink_smart_story
This photograph is a good example of the lighting I would like to use.
This photograph has a similar concept to how I intend to create a sense of taste this image visually shows a popular drink that can be made using their product.
Lighting Ideas: To keep my photographs consistent across all four images I will using similar lighting techniques, camera angels and themes. I intend to use a direct view of the product so the camera will be in line with the object. Lighting will be simple using one spotlight with a gel to light and colour the background. I will use a long soft box light to the side of the bottle to illuminate the length of one side. A reflector or a diffused light on the other side will add some fill light to give detail to both sides. Back light may be needed if shooting a black product against a black background in order to separate the product from the background.
At this stage I will be using either white or black backdrops to suit the product. Other objects that relate to each product may be out of focus in the background to give some hint into the product. For example if I shoot 'Malibu' as one of my Spirit products I may have some coconut somewhere in the image to give an indicator of taste.
Diagram:
Diagram:
Original Image taken from below. Changed to suit the requirements of my lighting set up.
http://www.lightingdiagrams.com/dia/auhopu/LD0061-patient-mom
Lighting Deconstruction:
http://techliberation.com/2009/04/27/uncork-new-jersey/
This photograph of a wine bottle has a white background lighted quite high key to blow it out possibly for the purpose of deep-etching for a catalogue/brochure. It has a long light most likely a soft box to the front left side to give it that reflected light area on the side. There is either a reflector or maybe a diffused light source on the other side to keep the lighting consistent across the bottle.
Lighting Deconstruction:
http://techliberation.com/2009/04/27/uncork-new-jersey/
This photograph of a wine bottle has a white background lighted quite high key to blow it out possibly for the purpose of deep-etching for a catalogue/brochure. It has a long light most likely a soft box to the front left side to give it that reflected light area on the side. There is either a reflector or maybe a diffused light source on the other side to keep the lighting consistent across the bottle.
Small Product Assignment 1 - Blog Research
Small Product Assignment 1
Task: To create two photographs with the intent to combine the to make a product advertisement. One photograph must be of the product and the other is to be of a person that references the product in some way. Another image of a logo will also be combined to the final product.
Product: Perfume
Concept: Perfume advertisements are aimed to make the viewer think that if you wear this perfume you will feel differently about yourself. eg. More confident, sexy, beautiful, elegant and so on.
For my product shoot I intend to recreate a perfume advertisement typical to what we see everyday in magazines, on posters and commercials. I want to pick the theme of feeling confident and happy about yourself with a little bit of a magical element.
Below are some examples of the perfume I will be using.
http://thegloss.com/fashion/marc-jacobs-lola-eau-de-pafum/?utm_source=splendicity&utm_medium=web&utm_campaign=b5hubs_migration
http://www.discountperfume.com.au/
Lighting Set Up for Product: I will be using a white background and surface to create a deep-etched photograph to allow it to be easily transferred to the image of the person. So basically the set up I will be using includes lighting the background with two lights with possibly diffusers in front of them, have a large soft box over top and a soft box on either side to get a even lighting set up. When shooting I will assume that my lighting set up may vary slightly depending on the shape of the bottle. For instance if it is a tall long bottle I may switch one of my side soft boxes to having a longer head on it.
Diagram image originally taken from below website but it has been altered to what my lighting set up will require.
http://blog.dubtastic.com/2010/04/28/product-photography-post-processing-video/
Lighting Set Up for Model: I intend to use a soft lighting set up that will give the model's skin a very natural look. I want to use a hair light to create something a little bit more interesting. I will be lighting the model from the side and using a reflector on the other side to keep the detail there. The coloured dots represent my background which is discussed below.
Diagram:
Original diagram from : http://bo-ching.blogspot.com/ Has been adjusted to suit my lighting requirements.
Background: I want to keep my background quite simple at this stage I think I will be using a soft white background but also plan to try a darker one too. To add some interest and continue on with my colourful and feminine theme I want to use colourful lights behind the subject to create a bokeh effect as shown below.
http://yayeveryday.com/post/65
Props/Equipment:
- Perfume
- Wardrobe
- Fairy Lights
- Camera Gear
- Studio Lights
Colouring: To create a feminine quality to the advertising of the product I will be using all pastel colours to give the photograph and product a very girly feel. The photograph should be very colourful advertising a feel 'good' element to selling the product.
Other factors: I currently a make up artist and hair dresser who I have worked with before that would be interested in assisting with the shoot to give it a more professional touch. Also waiting confirmation on a model.
Examples:
http://blog.squa.re/2009/11/08/scarlett-johansson-is-the-dolcegabbana-%E2%80%9Crose%E2%80%9D/
http://www.mimifroufrou.com/scentedsalamander/2007/08/index4.html
Task: To create two photographs with the intent to combine the to make a product advertisement. One photograph must be of the product and the other is to be of a person that references the product in some way. Another image of a logo will also be combined to the final product.
Product: Perfume
Concept: Perfume advertisements are aimed to make the viewer think that if you wear this perfume you will feel differently about yourself. eg. More confident, sexy, beautiful, elegant and so on.
For my product shoot I intend to recreate a perfume advertisement typical to what we see everyday in magazines, on posters and commercials. I want to pick the theme of feeling confident and happy about yourself with a little bit of a magical element.
Below are some examples of the perfume I will be using.
http://thegloss.com/fashion/marc-jacobs-lola-eau-de-pafum/?utm_source=splendicity&utm_medium=web&utm_campaign=b5hubs_migration
http://www.discountperfume.com.au/
Lighting Set Up for Product: I will be using a white background and surface to create a deep-etched photograph to allow it to be easily transferred to the image of the person. So basically the set up I will be using includes lighting the background with two lights with possibly diffusers in front of them, have a large soft box over top and a soft box on either side to get a even lighting set up. When shooting I will assume that my lighting set up may vary slightly depending on the shape of the bottle. For instance if it is a tall long bottle I may switch one of my side soft boxes to having a longer head on it.
Diagram image originally taken from below website but it has been altered to what my lighting set up will require.
http://blog.dubtastic.com/2010/04/28/product-photography-post-processing-video/
Lighting Set Up for Model: I intend to use a soft lighting set up that will give the model's skin a very natural look. I want to use a hair light to create something a little bit more interesting. I will be lighting the model from the side and using a reflector on the other side to keep the detail there. The coloured dots represent my background which is discussed below.
Diagram:
Original diagram from : http://bo-ching.blogspot.com/ Has been adjusted to suit my lighting requirements.
Background: I want to keep my background quite simple at this stage I think I will be using a soft white background but also plan to try a darker one too. To add some interest and continue on with my colourful and feminine theme I want to use colourful lights behind the subject to create a bokeh effect as shown below.
http://yayeveryday.com/post/65
Props/Equipment:
- Perfume
- Wardrobe
- Fairy Lights
- Camera Gear
- Studio Lights
Colouring: To create a feminine quality to the advertising of the product I will be using all pastel colours to give the photograph and product a very girly feel. The photograph should be very colourful advertising a feel 'good' element to selling the product.
Other factors: I currently a make up artist and hair dresser who I have worked with before that would be interested in assisting with the shoot to give it a more professional touch. Also waiting confirmation on a model.
Examples:
http://blog.squa.re/2009/11/08/scarlett-johansson-is-the-dolcegabbana-%E2%80%9Crose%E2%80%9D/
http://www.mimifroufrou.com/scentedsalamander/2007/08/index4.html
Week 8 - Lesson 7 : 6.9.2010 - Product Surprise Workshop
Tethered Capture
You will need:
- Digital camera
- Computer
- USB or firewire cable
- Camera control and camera capture software
- Processing Software
Advantages
- Larger image to view
- Automated downloading and archiving
- On the fly adjustments
Canon DSLR comes with:
- EOS Viewer utility
- EOS Capture (controls camera and capture)
- Photostitch
- Digital photo Professional (Process and Archieve)
To tether you will need EOS Capture and digital photo professional
Product Surprise Workshop
Purpose: Expand our understanding of product lighting with a specific product and a group unrelated items that must be put together in a shoot.
Equipment: DSLR, Lighting, Studio Equipment, Products and Props
Product 1: Woden Box
Challenges:
Product 2: Cars
Challenges
You will need:
- Digital camera
- Computer
- USB or firewire cable
- Camera control and camera capture software
- Processing Software
Advantages
- Larger image to view
- Automated downloading and archiving
- On the fly adjustments
Canon DSLR comes with:
- EOS Viewer utility
- EOS Capture (controls camera and capture)
- Photostitch
- Digital photo Professional (Process and Archieve)
To tether you will need EOS Capture and digital photo professional
Product Surprise Workshop
Purpose: Expand our understanding of product lighting with a specific product and a group unrelated items that must be put together in a shoot.
Equipment: DSLR, Lighting, Studio Equipment, Products and Props
Product 1: Woden Box
Challenges:
Product 2: Cars
Challenges
Week 7 - Lesson 6 : 30.8.2010 - Workshop: Product Lighting
Workshop - Product Lighting
Task:
1. Shoot a wine bottle on a white table-top/bloack with a white seperately lit background.
2. Shoot a camera on a table-top/bloack with a grey surface and a grey seperately lit background.
Task:
1. Shoot a wine bottle on a white table-top/bloack with a white seperately lit background.
2. Shoot a camera on a table-top/bloack with a grey surface and a grey seperately lit background.
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